Digital marketing for effective business growth

Digital marketing offers numerous benefits for business growth, in this digital age for entrepreneurs and businesses that are ready to invest in it. But most brands are skeptical about the exact strategy to start with. this is a serious struggle for them because a wrong approach, might not yield the required business growth.

I still remain Sebastian David. And at the end of this blog post, You should be able to carefully choose your digital marketing strategy for effective business growth. And, in fact, the best way to implement them.

If you are on this page, whereas you are not familiar with what digital marketing is, That is not a problem. According to Wikipedia, Digital marketing is the component of marketing that utilizes the internet, and online-based digital technologies; such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Before you start you need an online presence; besides, that’s what digital marketing is all about. But if you don’t, you should consider starting somewhere like creating a website, social handle, or blog. Professional, I recommend a website as your primary source of visibility.

For most people, when they hear about a new business or offer, they immediately go online to check for more information. If the business has an online presence, they check their activities and reviews. This will help guide their judgment towards that business.

Let us look at various digital strategies, and their benefits, and how to implement them.

GOOGLE MY BUSINESS(GMB)

Google my business is a free tool by Google, that makes it easy for businesses to manage their online presence locally. GMB helps businesses appear in search results; when keywords related to their business are searched for.

Getting started with google my business is very easy, you just need a Gmail account, with that you can start listing your business on google. 

With GMB, you can tell people your opening and closing hours, showcase your product and, services to attract and convince potential customers. You can provide your contact details so people can easily reach you on mobile easily.

GMB also gives room for customers to leave reviews, which is very important for every business. These reviews serve as a vote of confidence because, with that, people can easily reach out to you because of the good reviews on your business. There is a lot of benefits google my business brings to your business. So make sure you leverage this tool for business growth.

Setting up GMB is not that difficult, but you might need an expert, or a freelancer to help you verify the account and get your business on Google listing.

Once you have created the account, you need to put more effort to promote your listing so that it yields desired business growth.  

WEBSITE

Secondly, digital marketing for business growth cannot be possible, if you don’t have a business website. Your website is more than just a collection of web pages and a series of content. A well-structured website and its activities, leave the impression that your visitors can trust and transact business with you.

Regardless of the business, you are into, a service provider, or a trader you need a website to effectively carry out your digital strategy. Let’s look at eCommerce stores today, some of them only have a virtual presence. But they still operate and carry out their activities. And they are making more sales, and are gaining more customers by the day.

Few businesses today own a website, with little or no budget to promote and create quality content. and they continue to invest in advertising and hope to make more conversions.

You need to regularly update and keep your website activities active to attract and keep visitors. For you to effectively grow your business website, a lot of work needs to be done in terms of SEO, content creation paid ads, etc. All these things put together when done correctly are what will attract and convert visitors.

So if it has been a while you updated your website, you should consider doing so for business growth.

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GOOGLE AD

Running Google ads is another strategy. For a business to succeed one of its strengths is trust, but how do you build and enjoy trust from your audience? For already established brands, they enjoy trust that is why people anticipate the release of new products and offers from them.

Google ads is a service by Google that is used to advertise over the internet. With google ads, you can create targeted ads and these ads are served to people on the internet. You can target keywords related to your business. Doing so when people search for those related keywords, your business will be recommended to them on the search engine.

Google also serve out display ads that pop up on website while browsing the internet.

It is important as a business on the internet, that you use this service to drive targeted traffic, to your fully optimized website, for possible conversion.

This has to be a continuous process. Because it takes a while for people to recognize a new business on the internet, especially for a small start-up. But with this strategy, you can continuously put yourself in front of your audience. In doing this they get familiar with your brand, and the services or products you offer. And with time, even if they don’t buy from you now they will later.

Let’s look at this scenario It has happened to me, But I don’t know about you.

Do you also recall buying a product or recommending it to someone, because you remember to keep seeing their ads on television or billboards? and you seem not interested? later in time, you needed similar services they offer. And you remembered and possibly find more about them. then their ad has paid off.

As a business owner, you should consider using this service to grow your business. All you need to do is to hire a digital freelancer like me or a google ad expert, to advise you and help implement this service. 

EMAIL MARKETING

I also recommend email marketing and mobile marketing. They both work hand in hand. keeping in touch with your customers Is a great way to stay ahead of competitors. This can be achieved, by sending regular newsletters to your audience. emails about various aspects of your business, which could include new products, services, and special offers.

Email marketing is an effective way to engage your customers or leads. But many businesses are finding it hard to convert leads using email marketing.

They are several reasons for these, but most of the time, the reason is there is no relationship between the business and the audience. And they did not figure it out on time. they think their audience is interested in their business and trusts them. meanwhile, they focus more on promotional content and only want to sell.

The first step of getting email marketing right is building a relationship with your audience. 

It is important to send free content that will be beneficial within your niche. before sending content on how to effectively use a product for maximum results. Including new offers, and promotions. therefore by doing all this, customers would easily come back for another purchase.

Please note for a business to achieve this, it must be able to get the email addresses and phone numbers of its customers.
With email marketing, you have access to analytics reports. Report on how well a marketing campaign played out, and the chance to possibly optimize email campaigns were necessary.

So I suggest you should start getting emails and building your mailing list.

SOCIAL MEDIA

Social media have provided a wonderful space to meet billions of people, and interact with them. But as a business owner looking to make a sale, this is a treasure valley. On social media today with a well-planned technique and budget, you can effectively target and sell to people. It is a great tool to build continuous trust among your customers.

They are so many social media websites on the internet today, and you could get confused about which social media website to start with.

 I recommend you research the various social media tools, and see what can work for your business. But if your business is B2B, you should spend a lot of time on  LinkedIn. And if it’s a B2C, you should also know the social media website to focus primarily on.

Moving forward, I recommend Facebook, Instagram, Twitter for most B2C. Looking at Facebook, It is the largest social media website with almost 2.45 billion monthly active users in the third quarter of 2019. Therefore growing a loyal community on a platform like Facebook is a good way to boost sales. But how do you achieve this?

Getting people to like and follow your page on Facebook, is one aspect. And have them engage and buy is another aspect. But let’s look at what works.

Most of the time, people recommend posting regularly on social media. But that has not really helped out because most of the time even if you post regularly, people don’t engage with it. most times it’s because it those not interest them, but it is really difficult to place it at times

The best way to maximize engagement is to study other similar brands. See what is working for them, and implement that strategy as well. try to add your own unique touch and avoid the ones not yielding results.

Once you can get the attention of your audience, then you can start sharing promotional content, to sell your products and services.

CONTENT MARKETING

Content marketing is the soul of your digital marketing strategy. From your website content to your blog, social media, email campaign, and every other form of content you choose to share with your audience. It needs to be structured correctly.

Creating content for your audience; is the best way to show your expertise within your niche. With this, you can win their heart. In my opinion, you should focus on creating more educational content than promotional content. This way, your audience always anticipates your next content. 

Let’s look at creating business ads. It is important to understand your audience and the best type of content that is likely to convert them. There are some ads that look so good but perform poorly in campaigns. This is either because the ad was not literally created with the end-user at heart, or you are targeting the wrong audience.

Let us look at some type of content, and how to implement them. Some types of content include images, videos, gifs, etc.

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IMAGES

literally, everyone knows what images are. But in terms of digital marketing, you need to be selective on the kind of image you decide to use for content creation. When using images use your branded images, to communicate and sell your business. I will advise, you to stick with your brand’s palette for consistency and to display that uniqueness in your brand.

If you run an e-commerce store, consider this a priority. This way, people can get used to your branding and they can recognize it at a glance. Not just for e-commerce alone but for every business.

VIDEO

If you have not taught about creating video content, then I think you should rethink. video is an effective way to promote your business, because of its visual element, and it has a high converting rate. I recommend you start using video content to promote and educate your audience about your products or services.

Video content is in-depth, as it gives your audience and leads a clear insight, into what to expect from your business. Video content is King. It has the ability to combine elements of all other content formats into one. these formats include text, image, sound, and movement.

Facebook generates more than 4 billion video views per day“. This is how far video content attracts attention online. If you think of creating content, consider video content.

Raping up, Digital marketing for business growth can be implemented using several tools, and  I will be writing about it soon. You can share your taught and ask questions in the comment section below, I will be glad to provide answers.

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