Email Marketing

Email marketing is another form of digital marketing that uses emails to engage, inform, and nurture prospects into customers.

 This marketing strategy yields more conversion than most forms of digital marketing strategy, because the people who receive these emails, most at times freely subscribe to your mailing list which tells you that they are interested in your business.

 So how do you know if email marketing is good for your business? and how do you implement it?


Let’s quickly talk about getting started. As a business keeping in touch with your customers with mails can really do a lot. let’s have a look.

  • It keeps that connection between your business and your client
  • You have a list of potential buyers for new products
  • Keep subscribers informed of new changes in your business
  • For eCommerce or most business it is used for retargeting

Let’s look at some stats on the impact of email marketing on business. Research has shown that email marketing has a higher return on investment than other forms of digital marketing

In addition, an Econsultancy census from 2018 highlights that 74% of companies, rate email marketing channels and acknowledge this strategy, brings their business a good or excellent ROI.

Did you know email is the widest marketing channel ever? In 2018, there are over 3.8 billion email users around the world and the number is expected to grow to 4.4 billion users in 2023.

80% of business professionals believe that email marketing increases customer retention. 

93% of B2B marketers use email to distribute content. (Source)

There are just a few, there are more stats showing the impact of email marketing on business.


To get started with email marketing, several things needed to be put in place which includes selecting the mailing software suitable for your business. 

There are different software in the market hence I will guide you on the mailing software to use. They are mailing software that is suitable for eCommerce stores, while some are not really packed with functionalities compared to others.

 In other not to make a wrong choice it is essential the right software is used. although if you already have a mailing list I can work with that.

Here is a list of mailing software that can be used to get your mailing jobs done.

  • Mailer Lite
  • Sendin Blue
  • Aweber
  • Mail Chimp
  • Active Campaign
  • Drip
  • Klyavio
  • Constant Contact

All these mailing platforms offer similar services but some serve a specific purposes than another.


Building a mailing list is a great asset for any business knowing that as a business, you have a list of customers that you can easily sell, and introduced new products and offers to.

Growing a loyal mailing list is a gradual process, using some of the strategies laid out below. Hence, if you want to quickly build your list you can use cold mailing to target a list you purchase or scraped for, asking them to willing to sign up to your mailing list. This way you can ensure deliverability, and minimize bounce rate.

Let’s look at some ways you can genuinely grow your mailing list 

  • Lead generation
  • Encourage visitors to sign up on blogs
  • Create a pop-up form
  • Host give away
  • Social media CTA
  • Sign up page

These are just a few ways you can start building a mailing list.

So, what is stopping you from building a mailing list for your business? The best time to start is now. I can’t wait to hear from you, so we can begin building your mailing subscribers and improve your marketing.