Why a business can’t do without digital marketing

illustration of a man standing and looking at business analysis

Are you new to the world of digital marketing? With little or no knowledge of digital strategies, how to get started, or even how to implement its strategies for business growth? And you want to know what it entails, then kindly read through.

After reading this blog post, I am certain you will have a better knowledge of the topic; and possibly see the need to invest your time and resources in digital marketing. whether you an entrepreneur; or someone looking for a profitable skill to learn. 


According to Wikipedia; “digital marketing is the concept of marketing that utilizes the internet and online-based digital technologies, such as desktop computers, mobile phones; and other digital media and platforms to promote products and services”. Furthermore, digital marketing is interactive and measurable.

If you have sold a product or a service before via the internet well, digital marketing has brought in extra income for your business; apart from your regular marketing campaign. And I am pleased to tell you that, if you decide to invest more time and resources, you will be overwhelmed by the result.

The world is fast evolving, likewise, the use of new technologies has changed our lives, and the way we interact and communicate with each other. This has been the major trigger that brought about digital marketing.

With digital marketing, you can now create a strategy to promote your business, and effectively target and sell your products on the internet. It helps you monitor, and optimize, your marketing strategy using several tools that provide insight on what is wrong, and with that analysis, you can prefer solutions.

Digital marketing has created a new marketing system, therefore attracted people from all parts of the world to invest in it for business growth. 


The internet is now home for billions of people, which now makes it a good spot to sell to people in their comfort zone. That is why businesses are using this strategy, to target and sell more to people around the world.

 With digital marketing, anyone, even you can now easily leverage the internet, to sell products within their local area or internationally. 

As of 2018, there was an increase of about 336 million (9 percent) internet users. In addition, making about 4.39 billion internet users in 2019; With this massive market, businesses can now tap from it and make a profit.

For few entrepreneurs who know this, they are now building an online presence for their business using digital strategies. In doing this they can now maximize the reach, and sale of their products or services. Today there are online stores on the internet making large sales from digital marketing, and more are springing up by the day.

Google now processes over 40,000 search queries every second, on average which translates to over 3.5 billion searches per day. Coupled with the search for products and services, from people who are willing to buy from their respective domains.

Businesses without an online presence, can not benefit from this large market. Therefore; that is why it is important for modern businesses to leverage digital marketing, for business. In addition, the digital strategy helps you to interact with your clients easily; and so you can help them solve their problems, and attend to their immediate needs.

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Let us take a look at what you stand to gain by implementing digital marketing in your business. Like I wrote earlier in this post here is a bullet point of the special package digital marketing brings to the table:

  • Brand awareness
  • Return on investment
  • Easy to implement
  • Measurable
  • Easy to adjust
  • Targeted campaign
  • Improves conversation
  • Builds trust

I will be writing on these benefits in my next blog post, so you can really understand how it works but so far, digital marketing has been relied on as the building block for most entrepreneurs, In precedence to starting their business.


Because of how effective digital marketing is if it is well implemented, businesses are now in search of digital professionals, to help them grow their business on the internet; increasing the demand for skilled professionals in the marketing niche. With this in mind, if you are interested in making passive income on the internet, you should consider learning a digital marketing skill. 

According to LinkedIn digital marketing is the most in-demand marketing skill.

Regularly, I can hardly count the notifications I get on my LinkedIn account, from businesses seeking skilled marketers.

To be a successful digital marker, you need to learn and master at least 4 related skills perfectly well, to be able to make a good income easily in this new niche.

Lets us have a look at some high in-demand digital skills, that can pay your bills.

  • Social media manager
  • Content writers
  • Graphic and media developer
  • SEO manager
  • Affiliate manager
  • SEM manager
  • Email marketer
  • Data Analyst etc.


A social media manager is a person responsible for creating engaging content, and managing social media accounts, for the purpose of growing a brand. The role of a social media manager is quite, challenging because there is a lot to learn, and the learning circle continues. 

Because of the influence of social media, many brands are now looking for experts, who can promote and sell their businesses today on the internet. Therefore getting started in this niche, you should be Familia with most social media websites, and how to the best out of them.

Growing a brand on social media, you are burdened with the responsibility of creating and posting relevant content, either for sales purposes or to enlighten your target audience; you are also responsible for creating and optimizing social media ads, and so on.


Your content marketing journey should start with a firm knowledge of copywriting; because this skill will help you structure, and write compelling content. I recommend that this is the first skill that you learn; because it will determine your success on the internet.

Throughout your journey, you will be tasked to create content on different topics, so you need to understand how to structure, and write good content. From blog posts to web content, graphic content, social media, etc.

Creating content is not an easy task, you need to read and study a lot, about a particular topic before you can start building on that topic. In summary, this is a primary skill any online marketer should master.


The need for visual content is in high demand, because more businesses now leverage the internet for sale, for this reason, they need people who can visualize their ideas on digital systems. Graphic design is very wide, so I will advise you to pick a niche and build your skills there.

Your job is to create visual content for the web, and for prints in most cases. This content may include flyers, advertising banners, business cards, brochures, videos, etc. In general, for you to become a professional graphic designer, you need to know how to work with industry-standard tools; this will help improve your designs; and your value in the market.

later on, I will be talking about graphic design in detail, and guide you on how to pick a niche as a graphic designer.


SEO involves activities both off-page and on-page SEO that helps rank a website, on the first page of the internet. This skillset is high in demand, due to the competitive nature of the internet lately, so many SEO experts are needed to help build web authority, and presence on the internet.

In your journey as an SEO expert, you will need to help websites improve their ranking on the internet, in this case, it requires a lot of work; and the use of many tools to successfully carry out your task.
If you are interested in learning this skill, you need to do much work on your end, so that within the next few months, you will have a lot to offer from clients seeking this service.


 Affiliate marketing is an interesting aspect of digital marketing today; it is the process in which affiliates, earn a commission by selling other people’s products. As an affiliate marketer, your job is to manage and setup affiliate programs to increase sales for a business. 

On the other hand, if you have a lot of engagement on social media or authority; you can earn a commission from selling people’s products, on the internet.


Search engine marketing is the use of paid promotion, to target leads on the internet for business purposes. With search engine marketing, you can now bid and pay for keywords related to their niche; so people who search for these keywords; can easily find and interact with your business online. 

Your job is to set up, and manage search engine ad account, monitor and optimize ad campaign; analyze and give a report of ad activities.


Email marketing is the use of emails to promote a business online. In other words, it is the use of emails to nurture and gradually build the interest of people in your brand. As an email marketer, you are responsible for setting up mailing accounts, creating mailing templates, automation, drip campaigns, email sequence, and so on.

Email marketers are now in high demand, because of the high level of conversion email marketing brings to business owners.

Subscribe for updates.

I am certain you might want to stay in the loop, if my taught are right leave your email and hit the subscribe button and join my mailing list and get notifications on happenings around the world of business, free guides and link to insightful videos  


With the benefit of digital marketing listed above, can now see why it is important to invest in digital marketing for business growth.

Do you now want to spice up your marketing with digital strategies? You can hire Sebastian David. I am an experienced digital marketer with knowledge of implementing digital strategies. You are assured of better work quality; if you decide to hire a Digital marketer.

Also, I am glad you took out time to read this article. Please before leaving, feel free to share your thoughts with me. You can also check out digital marketing for effective business growth. Do you have some questions about this topic, that I may not have discussed? please be free to ask I would gladly answer. You can kindly use the comment section below or send me a message.

34 thoughts on “Why a business can’t do without digital marketing”

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